Expedition Branding and Concepts.
Using mythology as a storytelling connection.
Jason must complete three tasks: yoke fire-breathing bulls, sow the teeth of a dragon, and defeat the sleepless dragon.
The sleepless dragon guards the golden fleece.
Updates to the existing logo, as well as expanded marks and badges.
Final graphics and vinyl being applied to the expedition ship, the Argo.
All featured work is part of an unrealized concept and realized branding update for the National Geographic Society’s program, Pristine Seas, with the help of Erin Isla Roman. Jason and the Argonauts are illustrated by Christina Balit, and installation photos are taken by Dani Bradford.