CYNTHIA-REEVES, 1315 MASS MoCA Way, North Adams, MA
As Director I created and implementation a project space at the gallery’s presence on the campus of MASS MoCA in North Adams, MA. The program aimed to create a space that provided a dynamic exchange between art-making and the community. Dialogue and interaction between visitors was a hallmark of this new initiative. Artists created work on-site while visitors flowed in and out of the space. The interaction between the artist and visitors created opportunities for exchanges of ideas and exposure to the art-making process.
BETH GANZ: ALTAS PROJECT
DESIGN AND MARKETING EXAMPLE